Former Seahawks quarterback Russell Wilson and singer/entertainer Ciara have galloped off to Denver where Wilson now plays for the Broncos, but the couple is continuing the Seattle-area expansion of their fashion store The House of LR&C.
A new brick-and-mortar retail location is opening Wednesday at Alderwood Mall in Lynnwood, Wash., a few months after the first location opened in Seattle’s University Village.
The House of LR&C — which stands for Love, Respect & Care — launched in 2020 and the physical stores serve as a home to several of the couple’s fashion brands, including Good Man Brand (menswear); Human Nation (gender inclusive streetwear); LITA by Ciara (contemporary women’s brand); and Wilson’s 3Brand (kids apparel).
The Alderwood store will use technology found at the first location, such as Flowcodes, a type of QR code designed to optimize customer engagement.
Wilson spent 10 years in Seattle and won a Super Bowl with the Seahawks before being traded to the Broncos in March.
The House of LR&C plans to launch in several new markets later this year — including Denver in mid-June.